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North Star Leaders Podcast

Hear from purpose-driven leaders about the choices they make to create audacious economic value while also realizing their distinctive purpose.

Season 1

Season 1 Episode 11

Tarang Amin Chairman + CEO e.l.f. Beauty

Tarang Amin, CEO of E.L.F. Cosmetics, joins Lindsay to discuss brand as the largest driver of economic value there is.

Season 1 Episode 10

Kristen Hamilton General Manager Enjoy the Work

Kristen Hamilton, serial CEO and advisor, sits down with Lindsay to talk about how she connects mission with brand strategy and product strategy.

Season 1 Episode 9

Charlie Cole CEO Tribute Technology

Charlie Cole, CEO of Tribute Technologies, joins Lindsay to talk about transparent leadership, customer centricity, and balancing tradition with innovation.

Season 1 Episode 8

Leigh McMillan CEO Whitepages

Whitepages CEO Leigh McMillan chats with Lindsay about the power of cultivating and celebrating a high-performing team.

Season 1 Episode 7

Clayton Lewis Multi-Time Founder and CEO

Serial entrepreneur Clayton Lewis joins Lindsay to talk about the practical use of a North Star for weaving meaning into the fabric of a growing business.

Season 1 Episode 6

Robbie Cape CEO + Co-founder Mt. Joy

Robbie Cape, CEO of Mt Joy, comes on the show to share how social and environmental change needs to be commercially attractive in order to have exponential impact.

Season 1 Episode 5

Allison Arzeno CEO Assurance IQ

Allison Arzeno, CEO of Assurance IQ, joins Lindsay to discuss how brand strategy and North Star work together to enable the company mission.

Season 1 Episode 4

Zack Rosen CEO + Co-founder Pantheon Platforms

Zack Rosen, CEO of Pantheon Platforms, comes on the show and chats with Lindsay about the power of value articulation as a decision-making filter.

Season 1 Episode 3

Yoko Miyashita CEO Leafly

Yoko Miyashita, CEO of Leafly, comes on the show to discuss with Lindsay the power of returning again and again to your North Star for navigating decisions big and small.

Season 1 Episode 2

Rajeev Singh CEO Accolade

Rajeev Sing, CEO of Accolade, discusses with Lindsay Pedersen the intersection of culture, company values, brand and mission.

Season 1 Episode 1

Matt Oppenheimer Co-founder & CEO Remitly

Matt Oppenheimer, CEO of Remitly, joins Lindsay Pedersen to discuss how focus can be the superpower for a leader building durable thriving.

Season 1 Announcement

Lindsay Pedersen Brand Strategist & Author

Lindsay Pedersen previews the North Star Leaders podcast, a podcast for and about purpose-driven leaders.

Lindsay speaking

About Lindsay

Lindsay Pedersen is a bestselling author and brand strategist with a scientific, growth-oriented approach to brand building. She has advised companies from burgeoning startups to national corporations, including Zulily, Starbucks, T-Mobile, Coinstar, and IMDb.

Her background as a P&L owner at Clorox fostered in Lindsay a deep appreciation for the executive’s charge: increasing the company’s value. There, she led mature, billion-dollar businesses and newly-launched categories, from Clorox Bleach to Armor All to Brita. In each case, she was solely responsible for increasing the business’s value.

Thanks to this executive perspective, Lindsay demands that brands be hard-working, disciplined and rigorous in growing a business. Her brand strategies are tested in the crucible of her proprietary Ironclad Method. Lindsay arms leaders with an empowering understanding of brand, and an ironclad brand strategy to guide choices as they grow.