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Propel business growth & create razor-sharp brand positioning with the Ironclad Springboard™
Define brand positioning that unlocks unique value and fuels the bottom line.
Partner with organizations of all sizes to formulate positioning, galvanize employees, strengthen leadership, and drive growth.
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Learn more about the book.
Learn more about the book.
The Ironclad Springboard is a structured, systematic catalyst for brand
positioning based on the best-selling book
Forging an Ironclad Brand: A Leader’s Guide
by Lindsay Pedersen.
What is Ironclad Brand Strategy?
Of all the positions you can gain in the mind of your audience, not all of them are equally attractive. There is a choice of positioning that is more right for you than any other.
This is your Ironclad Brand Strategy. It is a positioning that:
- Resonates with the audience AND is ownable and distinctive to you.
- Gratifies a customer’s functional need AND lights them up emotionally.
- Transmits vividly through messaging AND throughout the customer’s entire experience of your offering.
Ironclad Springboard’s proprietary frameworks embolden you to select this optimal positioning. This Ironclad Brand Strategy can then be the North Star that concentrates you and your people on what will fuel the organization’s sturdy growth.
Ironclad Brand Coach Certification
Many business leaders wonder:
- How do we stand out?
- Who is our sweet spot audience?
- What value do we bring to them?
- What do we say to them?
- How do we help a potential customer say “yes”?
Ironclad Springboard answers these questions. It’s a catapult for accessing and activating the power of brand. Utilizing Ironclad’s rigorous, proven methodologies, our Brand Coaches help businesses explore, distill, commit, and rollout a sharp and ownable brand.
Become a Brand Coach
Lindsay Pedersen developed the Ironclad Springboard by drawing from her classic marketing training at the Clorox Company, as well as from her experience building brands from burgeoning startups and nonprofits to multinational companies like Starbucks, T-Mobile, Zulily, Princess Cruises and Duolingo.
Inquire About Becoming a Brand CoachWhat is the Ironclad Springboard™?
The Ironclad Springboard is a phased engagement to create an Ironclad Brand Positioning that will guide your organization.
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The Ironclad Springboard begins with the Explore Phase to establish context. You explore your sweet spot customer, your primary competition, organizational strengths, and organizational character. The insights that surface in this phase form rich raw material for your brand positioning.
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In the Commit Phase, you synthesize your insights to reveal themes that are both compelling to the customer and ownable to your business. You develop a ladder of benefits and reasons to believe that specify the promise your business makes, how you prove that promise, and the reward your customer ultimately experiences as a result of that promise. You also define your character, personality and tonality of your organization, enabling consistent and genuine brand expression.
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In the Infuse Phase, you identify each stage of your customer’s journey with your brand. Explicitly describing the stages allows you to tailor your messaging and product offering for maximum impact. You come to see brand in everything your organization does. You will lead with an Ironclad Brand Strategy that serves as the organization’s North Star.
Becoming Certified Is Easy
Ironclad Brand Coach certification:
- Enables professional growth
- Shapes leadership
- Delivers a value-creating positioning for your company
Brand Coaches learn how to adapt the Ironclad Springboard to unique organizational needs. The certification process includes real time training in Ironclad processes, materials, and tools. You get what is needed to build brand strategies for businesses that grow and thrive. Contact us to learn more about becoming certified in the Ironclad Springboard.
Praise for the Ironclad Method
Organizations that want laser focus are using the Ironclad Springboard to define and express their optimal positioning for maximum impact.
“Got our whole team enthusiastic about doing this right.”
“We were getting in our own way; Ironclad pushed us to reach deep and ambitious.”
“Now we have a lens to filter our efforts, on the product side and the marketing side.”
“Ironclad drove our rebranding process with a clear brand positioning that has been enormously successful.”
“This brand strategy helps us make better decisions; we’re confident about our position in the market.”
“Hugely successful not just in developing a brand strategy but in rallying the entire leadership team.”
“Facilitated the right conversations among senior leaders to get at what we uniquely offer.”
“Working with Ironclad removed my cynicism on the field of branding. The ROI has been irrefutably high.”
